From Florence to Forever: Silver Frames That Tell Your Story

 

📸 Click the photo to explore. Some frames hold pictures. Others protect the life that flows through them. View the full collection 👉

💭 Beauty isn’t forced. It’s recognised. In 1990, inside a modest 40 m² garage in Florence’s historic San Frediano district, Paolo, Massimo, and Stefano began a journey built on craftsmanship, vision, and heart. After years of training in Florentine silversmithing, they founded SEC OF FLORENCE—not just a brand, but a tribute to what deserves to be preserved.

📦 We don’t sell frames. We honour memories. Solid 925 sterling silver, minimalist design, dark wood backing—every detail reflects a commitment to safeguarding life’s moments. Each frame carries a soul. And the legally engraved ★1174 FI hallmark.

🌍 From Florence’s alleys to global leadership SEC OF FLORENCE has grown from local artisans to world leaders in sterling silver frames—without losing its roots.

🛠️ Tradition meets innovation Over 30 years of evolution, with one goal: preserving authentic craftsmanship. Techniques have modernised, but every frame remains a heartfelt gesture for those who value emotion.

🛍️ E-commerce only. Direct connection with customers. No middlemen. No retail stores. Just real value, direct relationships, and accessible prices.

🎁 When to gift a SEC OF FLORENCE frame? ✔️ Births & christenings: the first framed memory ✔️ Anniversaries: a tangible “forever” ✔️ Achievements & promotions: a milestone celebrated ✔️ Tributes: a space for those no longer with us

💬 Customer voices that resonate “The frame and photo speak the same language.” — Clara M. “I didn’t choose an object. I chose a gesture.” — Andrew V. “Real silver. Real emotion.” — Sylvia R.

📣 Be part of our story Have you gifted or received a frame that made a difference? Got a photo that deserves a noble setting? Share your story in the comments—every memory leaves a mark.