"SEC OF FLORENCE" magazine

  📸 CLICK THE PHOTO. Some frames shine. Others protect the light that passes through them.  👉 www.secofflorence.co.uk 💭 Not all that glitters is silver. But what’s genuine, reflects. In the world of photo frames, elegance alone isn’t enough. Authenticity matters. More and more UK consumers are misled by PVD coatings or printed cards claiming “925 silver” without any real proof. But real silver isn’t printed on paper. It’s engraved in metal. 🔍 PVD 999: When Coating Becomes Illusion PVD (Physical Vapour Deposition) applies less than 1 gram of pure silver to a surface. The result? An object that looks valuable but is worth no more than a generic frame. It’s a legal illusion: the customer believes they’re buying silver, but they’re only getting appearance. 📦 “925 Cards”: The Subtle Trick Some frames include a card that says “925 Silver” inside the packaging. But the metal itself has no engraved hallmark. No hallmark means no silver. Just marketing. 🛡️ Ho...

  📸 CLICK THE PHOTO. Some frames shine. Others protect the light that passes through them. 👉 www.secofflorence.com 💭 Not everything that shines is silver. But what’s real, reflects. In the world of frames, elegance alone isn’t enough. You need authenticity. More and more consumers are misled by PVD coatings or printed cards claiming “925 silver” without any real proof. But real silver isn’t printed on paper. It’s engraved in metal. 🔍 PVD 999: When Coating Becomes Illusion PVD (Physical Vapor Deposition) applies less than 1 gram of pure silver to a surface. The result? An object that looks valuable but is worth no more than a generic frame. It’s a legalized scam: the customer thinks they’re buying silver, but they’re only getting appearance. 📦 “925 Cards”: The Subtle Trick Some frames include a card that says “925 Silver” inside the packaging. But the metal itself has no engraved hallmark. No hallmark means no silver. Just marketing. 🛡️ How to Recognize Au...