"SEC OF FLORENCE" magazine

  💬 When Metal Speaks. And the Card Lies. In the world of gifts, ceremonies, and emotion, a silent battle rages. On one side, those who hand-stamp 925 silver . On the other, those who mist metal and print numbers on a card. SEC OF FLORENCE has chosen its side. The side of truth. The side of metal that weighs, shines, and endures. ⚔️ Imitations That Mislead Customers Too often we see: ❌ Frames with misted 999 silver : a superficial spray, not stampable, with no real value ❌ Cards printed with “925”: a typographic lie, with no certification These products: Have no engraved hallmark Have no official signature Have no traceability They sparkle in the shop window. But they’re worthless . 💎 The SEC OF FLORENCE Difference Every SEC frame: Is made of solid 925 silver , never plated Features a hand-stamped hallmark Bears the ★1174 FI signature , issued by the Police and Chamber of Commerce Has a noble wood backing , anti-oxidation treatment, and gift packaging Is customisable, traceab...

  💬 When Metal Speaks. And the Card Lies. In the world of gifts, ceremonies, and emotions, there’s a silent battle. On one side, those who hand-stamp 925 silver . On the other, those who mist metal and print numbers on a card. SEC OF FLORENCE has chosen its side. The side of truth. The side of metal that weighs, shines, and lasts. ⚔️ Imitations That Mislead Customers Too often we see: ❌ Frames with misted 999 silver : a superficial spray, not stampable, with no real value ❌ Cards printed with “925”: a typographic lie, with no certification These products: Have no engraved hallmark Have no official signature Have no traceability They shine in the window. But they’re worth nothing . 💎 The SEC OF FLORENCE Difference Every SEC frame: Is made of solid 925 silver , never plated Features a hand-stamped hallmark Bears the ★1174 FI signature , issued by the Police and Chamber of Commerce Has a noble wood backing , anti-oxidation treatment, and gift packaging Is customisable, traceable...

  💬 From San Frediano to the Web. Without Losing Our Soul. In 1990, SEC OF FLORENCE was born in 40 square metres of artisan truth. Today, in 2025, that truth no longer passes through shop windows. It goes straight from the workshop to the customer. We chose the direct channel . Because authenticity doesn’t need intermediaries. When you buy from us, you buy the signature in silver. No filters. ⚔️ Why We Said No to Traditional Distribution We tried. We saw our frames in displays, next to sprayed and fake products . We saw our name confused with brands that stamp nothing at all. So we made a decision: No more compromises. No more printed “925” cards. No more misted 999 silver. 📦 The Direct Choice: From Our Workshop to Your Home Today, we sell exclusively through our official website . Every frame you purchase: Is hand-stamped with 925 Bears the ★1174 FI hallmark Ships within 24/48 hours Includes gift packaging and a small surprise Comes with a certificate of authenti...

  💬 From San Frediano to the Web. Without Losing Our Soul. In 1990, SEC OF FLORENCE was born in 40 square feet of artisan truth. Today, in 2025, that truth no longer passes through stores. It goes straight from the workshop to the customer. We chose the direct channel . Because authenticity doesn’t need intermediaries. When you buy from us, you buy the signature in silver. No filters. ⚔️ Why We Said No to Traditional Distribution We tried. We saw our frames in shop windows, next to sprayed and fake products . We saw our name confused with brands that stamp nothing at all. So we made a decision: No more compromises. No more printed “925” cards. No more misted 999 silver. 📦 The Direct Choice: From Our Workshop to Your Home Today, we sell exclusively through our official website . Every frame you purchase: Is hand-stamped with 925 Bears the ★1174 FI hallmark Ships within 24/48 hours Includes gift packaging and a small surprise Comes with a certificate of authenticity...

  💬 Where truth in metal was born In 1990, in the heart of San Frediano , SEC OF FLORENCE was born. A workshop of just 40 square metres , three founders, one clear vision: To create solid 925 silver frames , hand-stamped, built to last and speak to the heart. San Frediano isn’t just a district. It’s Florence’s artisan soul , where every object tells a story and every signature carries meaning. ⚔️ The bold choice: saying no to imitations Even back then, the market was flooded with shortcuts: ❌ Sprayed 999 silver: a misted layer, not stampable, no real value ❌ Printed “925” labels: typographic lies, no actual proof SEC OF FLORENCE chose the harder path. But also the truest: Every frame is hand-stamped with 925 Every piece bears the ★1174 FI hallmark , issued by the Police and Chamber of Commerce 💎 The first 40m²: where excellence began In that small space, Paolo Ermini, Massimo Spinelli and Stefano Cherici began crafting: Frames in solid 925 silver , never plated Pieces ha...

  💬 Where truth in metal was born In 1990, in the heart of San Frediano , SEC OF FLORENCE was born. A workshop of just 40 square feet , three founders, one clear vision: To create solid 925 silver frames , hand-stamped, built to last and speak to the heart. San Frediano isn’t just a neighborhood. It’s Florence’s artisan soul , where every object has a story and every signature has meaning. ⚔️ The bold choice: saying no to imitations Even back then, the market was flooded with shortcuts: ❌ Sprayed 999 silver: a thin misting of metal, not stampable, no real value ❌ Printed “925” cards: typographic lies, no actual proof SEC OF FLORENCE chose the harder path. But also the truest: Every frame is hand-stamped with 925 Every piece bears the ★1174 FI hallmark , issued by the Police and Chamber of Commerce 💎 The first 40 square feet: where excellence began In that small space, Paolo Ermini, Massimo Spinelli, and Stefano Cherici began crafting: Frames in solid 925 silver , never p...

  💬 When Beauty Becomes Truth This frame isn’t just beautiful. It’s a statement engraved in metal . The 925 hallmark = official title of solid sterling silver The ★1174 FI hallmark = certified producer: SEC OF FLORENCE No printing. No coating. Just sculpted, signed, and authentic craftsmanship. ⚠️ The Truth About 999 Silver Let’s be clear: when we refer to “999 silver,” we’re not talking about legitimate pure silver. We’re exposing an industrial technique that applies less than 1 gram of 999 silver as a surface coating — often via PVD technology. This glossy layer: Cannot be stamped Is not traceable Has no real value 👉 It’s a legalised illusion that dazzles… but doesn’t last. 🧻 The “925” Label Trick Many sellers include a printed label stating “925 Silver.” But if the metal doesn’t bear a hand-stamped hallmark , the item isn’t silver. It’s an empty promise. A label can say anything. But only the metal can prove it. 🧠 The Hallmarks: Proof That Cannot Be Faked...

  💬 When Beauty Is Also Truth This frame isn’t just beautiful. It’s a statement carved into metal . The 925 hallmark = official title of solid sterling silver The ★1174 FI hallmark = certified maker: SEC OF FLORENCE No printing. No coating. Just engraved, signed, and authentic craftsmanship. ⚠️ The Truth About 999 Silver Let’s be clear: when we say “999 silver,” we’re not referring to legitimate pure silver. We’re talking about an industrial technique that applies less than 1 gram of 999 silver as a surface coating — often using PVD technology. This glossy layer: Cannot be hallmarked Is not traceable Has no real value 👉 It’s a legalized illusion that shines… but doesn’t last. 🧻 The “925” Label Trick Many sellers include a printed label that says “925 Silver.” But if the metal doesn’t have a hand-stamped hallmark , the item isn’t silver. It’s an empty promise. A label can say anything. But only the metal can prove it. 🧠 The Hallmarks: Proof That Can’t Be Fake...