"SEC OF FLORENCE" magazine

  💬 From San Frediano to the Web. Without Losing Our Soul. In 1990, SEC OF FLORENCE was born in 40 square metres of artisan truth. Today, in 2025, that truth no longer passes through shop windows. It goes straight from the workshop to the customer. We chose the direct channel . Because authenticity doesn’t need intermediaries. When you buy from us, you buy the signature in silver. No filters. ⚔️ Why We Said No to Traditional Distribution We tried. We saw our frames in displays, next to sprayed and fake products . We saw our name confused with brands that stamp nothing at all. So we made a decision: No more compromises. No more printed “925” cards. No more misted 999 silver. 📦 The Direct Choice: From Our Workshop to Your Home Today, we sell exclusively through our official website . Every frame you purchase: Is hand-stamped with 925 Bears the ★1174 FI hallmark Ships within 24/48 hours Includes gift packaging and a small surprise Comes with a certificate of authenti...

  💬 From San Frediano to the Web. Without Losing Our Soul. In 1990, SEC OF FLORENCE was born in 40 square feet of artisan truth. Today, in 2025, that truth no longer passes through stores. It goes straight from the workshop to the customer. We chose the direct channel . Because authenticity doesn’t need intermediaries. When you buy from us, you buy the signature in silver. No filters. ⚔️ Why We Said No to Traditional Distribution We tried. We saw our frames in shop windows, next to sprayed and fake products . We saw our name confused with brands that stamp nothing at all. So we made a decision: No more compromises. No more printed “925” cards. No more misted 999 silver. 📦 The Direct Choice: From Our Workshop to Your Home Today, we sell exclusively through our official website . Every frame you purchase: Is hand-stamped with 925 Bears the ★1174 FI hallmark Ships within 24/48 hours Includes gift packaging and a small surprise Comes with a certificate of authenticity...