The “Handmade” Lie No One Ever Told You: How to Spot Real Craftsmanship vs. Clever Marketing
It’s not just a frame. It’s a choice rooted in truth. Say no to PVD . Demand the hallmark. Click the photo to learn more. Explore all SEC OF FLORENCE collections 👉 www.secofflorence.com 💬 The “ Handmade ” Lie No One Ever Told You “Handmade.” It’s a magic word—used everywhere. But what does it really mean? Many brands use it as emotional decoration, a marketing label. But behind the promise often hides an uncomfortable truth: the object isn’t handmade. It’s just sold that way. In the heart of Florence, SEC OF FLORENCE does things differently. Here, “handmade” isn’t a slogan. It’s a process. A responsibility. Every frame is shaped by real hands, precise gestures, and subtle imperfections that can’t be mass-produced. Each ★1174 FI hallmark is manually stamped, under legal supervision. It’s not printed. It’s not lasered. It’s a human signature. 🔍 Industrial Marketing and Its Shortcuts • PVD Silver 999 is just a surface coating: shiny, but worthless • “ 925 ” or “ 999 ” c...