"SEC OF FLORENCE" magazine

 It all began with a workbench. A small one, in a 40-square-metre workshop in the heart of Florence. There, Paolo Ermini learned to shape silver , to respect it, to understand its weight and its voice. It was 1990. And from that bench, SEC OF FLORENCE was born — alongside Massimo Spinelli and Stefano Cherici, whose initials now form the name of a brand recognised across the globe. 🛠️ The First Steps: It Wasn’t About Selling, It Was About Learning There were no automatic machines. Only hands, files, fire, and patience. Each frame was a challenge and a promise : to create something that would last, that would speak, that would be worthy of framing a memory. 💎 The Frame That Tells It All The one you see in the photo isn’t just an object. It’s a manifesto . Solid 925 silver , engraved — not printed ★1174 FI hallmark , tracing back to the maker Diamond-pattern design , elegant and timeless Inner inscription : “SEC OF FLORENCE – SINCE 1990 – ARGENTO MASSICCIO 925” 👉 It’s ...

 It all began with a workbench. A small one, in a 40-square-meter workshop in the heart of Florence. There, Paolo Ermini learned to shape silver , to respect it, to understand its weight and its voice. It was 1990. And from that bench, SEC OF FLORENCE was born — alongside Massimo Spinelli and Stefano Cherici, whose initials now form the name of a brand known across the globe. 🛠️ The First Steps: It Wasn’t About Selling, It Was About Learning There were no automatic machines. Only hands, files, fire, and patience. Each frame was a challenge and a promise : to create something that would last, that would speak, that would be worthy of framing a memory. 💎 The Frame That Tells It All The one you see in the photo isn’t just an object. It’s a manifesto . Solid 925 silver , engraved — not printed ★1174 FI hallmark , tracing back to the maker Diamond-pattern design , elegant and timeless Inner inscription : “SEC OF FLORENCE – SINCE 1990 – ARGENTO MASSICCIO 925” 👉 It’s as if...