From the First Workbench to the Signature in Silver – The Story of SEC OF FLORENCE and the Frame That Speaks for Us

 It all began with a workbench. A small one, in a 40-square-meter workshop in the heart of Florence. There, Paolo Ermini learned to shape silver, to respect it, to understand its weight and its voice.

It was 1990. And from that bench, SEC OF FLORENCE was born — alongside Massimo Spinelli and Stefano Cherici, whose initials now form the name of a brand known across the globe.

🛠️ The First Steps: It Wasn’t About Selling, It Was About Learning

There were no automatic machines. Only hands, files, fire, and patience. Each frame was a challenge and a promise: to create something that would last, that would speak, that would be worthy of framing a memory.

💎 The Frame That Tells It All

The one you see in the photo isn’t just an object. It’s a manifesto.

• Solid 925 silver, engraved — not printed

• ★1174 FI hallmark, tracing back to the maker

• Diamond-pattern design, elegant and timeless

• Inner inscription: “SEC OF FLORENCE – SINCE 1990 – ARGENTO MASSICCIO 925”

👉 It’s as if it says: “I’m real. I’m signed. I was born from a legacy.”

🛑 The Fight Against Fakes Continues

Today, while SEC OF FLORENCE exports worldwide, there are still those who sell:

• Frames in PVD 999, containing no silver

• Inner cards marked “925” without any engraved hallmark

• Objects that shine… but don’t speak

👉 We’ll never stop saying it: If there’s no engraved 925 hallmark, it’s not silver. If there’s no signature, there’s no truth.

🔍 SEC OF FLORENCE Today: A Signature That Made Its Mark

• Over 30 years of artisanal production

• Presence on all major international marketplaces

• Every frame is hand-finished, hallmarked, traceable

• Every customer receives a piece of Florence, not just a product

✨ Conclusion

This frame isn’t just an object. It’s the essence of a story: Paolo’s, SEC OF FLORENCE’s, and of those who chose to never compromise.

Because silver isn’t just a metal. It’s a voice. It’s a signature. It’s a memory that endures.

🔗 Explore the authentic collection at

📷 Every frame is a statement. Every detail, a signature. 👉 Tap the photo and choose truth.