"SEC OF FLORENCE" magazine

It’s not just silver. It’s Florence speaking. Click the image to explore the full collection  👉 www.secofflorence.co.uk   💭 Silver isn’t merely a metal. It’s a sentiment. For centuries, 925 sterling silver has symbolised purity, value and tradition. In Florence, however, the artisans at SEC OF FLORENCE elevate it into something more: a fusion of design, emotion and storytelling. 🔍  Why Choose 925 Sterling Silver? • Composed of 92.5% pure silver – the international standard for quality • Naturally radiant and long-lasting • Perfect for artisanal work – malleable yet resilient • Each frame bears the ★ 1174 FI hallmark , certifying Florentine origin and authenticity 🎨  SEC OF FLORENCE: Where Tradition Meets Design Every frame is the result of meticulous craftsmanship: ✔️ Silver is melted, shaped and polished by hand ✔️ Dark wood backing adds contrast and sophistication ✔️  Anti-tarnish finish preserves its lustre over time ✔️ Fully customisable – engravings, dimensi...

  It’s not just silver. It’s Florence speaking. Click the image to explore all collections  👉 www.secofflorence.com 💭 Silver isn’t just a material. It’s a statement. For centuries, 925 sterling silver has symbolized purity, value, and tradition. But in Florence, in the hands of SEC OF FLORENCE artisans, it becomes something more: emotion, design, and storytelling. 🔍  What Makes 925 Sterling Silver So Special? • Made of 92.5% pure silver — the global standard for quality • Naturally brilliant and long-lasting • Perfect for artisanal work: malleable yet strong • Each frame bears the ★1174 FI hallmark, certifying Florentine origin and authenticity 🎨  SEC OF FLORENCE’s Craftsmanship: Tradition Meets Design Every frame is born from a process that blends technique and passion: ✔️ Silver is melted, shaped, and polished by hand ✔️ Dark wood backing adds contrast and depth ✔️ Anti-tarnish finish preserves its beauty over time ✔️ Fully customizable: engravings, dimensions, ...

  📸 Click the photo to learn more. Every SEC OF FLORENCE creation is a piece of Florence. Discover goldsmithing that speaks to the heart 👉 www.secofflorence.co.uk 💭 Art isn’t taught. It’s inherited. In the heart of Florence, where every stone whispers a story, Ermini Paolo was born in 1965. San Frediano welcomed him as a son and shaped him into an artist. At the Florence Institute of Art, he discovered the power of form, the meaning of gesture, and the beauty hidden in detail. 🛠️ From sketch to workshop: the journey of a creative mind At just 16, he exhibited his ink drawings. By 25, he co-founded SEC OF FLORENCE with Massimo Spinelli and Stefano Cherici. Three names, one vision: to craft pieces that follow the soul—not the market. 💎 Sterling d’art and Gold Precious: when silver and gold evoke emotion His creations aren’t recognised by a signature, but by their glow. Natural shapes, honest reflections, details that speak. 💬 Have you ever felt like an object wa...

  📸 Click the photo to learn more. Every SEC OF FLORENCE creation is a piece of Florence. Discover jewelry that speaks to the heart 👉 www.secofflorence.com 📰 SEO Title (U.S. Market) Ermini Paolo: The Florentine Jewelry Art That Inspires Generations 📈 Meta Description (max. 150 characters) From San Frediano to the world: the story of Ermini Paolo, founder of SEC OF FLORENCE, where silver, gold, and timeless inspiration meet. ✍️ Article 💭 Art isn’t taught. It’s passed down. In the heart of Florence, where every stone tells a story, Ermini Paolo was born in 1965. San Frediano embraced him as a son and shaped him into an artist. At the Florence Institute of Art, he discovered the power of form, the meaning of gesture, and the beauty hidden in detail. 🛠️ From sketch to studio: the journey of a creative soul At just 16, he showcased his ink drawings. By 25, he co-founded SEC OF FLORENCE with Massimo Spinelli and Stefano Cherici. Three names, one vision: to craft piec...

  📷 Click the photo. See the 925. Gift the truth. 🔗 www.secofflorence.co.uk 🎁 A Gift Isn’t the Object. It’s the Message. Some gifts are opened. Others are understood. A silver frame isn’t just a refined object. It’s a silent declaration . It says: “I see you. I honour you. I celebrate you.” No need for words. Just the right choice. 🧠 The Gifts That Stay Are Never Forgotten We forget the price. We forget the packaging. But we remember the weight, the signature, the truth . A 925 solid silver frame: Has an engraved hallmark , not a printed label Bears the code ★1174 FI , not a made-up brand Is traceable, registered, Florentine , not generic “I received a frame with a ‘925’ card. Light, empty. Then I touched the real one. And I understood what ‘gift’ truly means.” 🧭 When a Gift Is a Recognition Some moments deserve more: Graduation Anniversary Baptism Promotion Retirement New home A silver frame isn’t just a container. It’s a gesture that engraves the moment . ...

  📷 Click the photo. See the 925. Gift the truth. 🔗 www.secofflorence.com 🎁 A Gift Isn’t the Object. It’s the Message. Some gifts are opened. Others are understood. A silver frame isn’t just a refined object. It’s a silent declaration . It says: “I see you. I honour you. I celebrate you.” No need for words. Just the right choice. 🧠 The Gifts That Stay Are Never Forgotten The mind forgets the price. It forgets the wrapping. But it remembers the weight, the signature, the truth . A 925 solid silver frame: Has an engraved hallmark , not a printed label Bears the code ★1174 FI , not a made-up brand Is traceable, registered, Florentine , not generic “I received a frame with a ‘925’ card. Light, empty. Then I touched the real one. And I understood what ‘gift’ truly means.” 🧭 When a Gift Is a Recognition Some moments deserve more: Graduation Anniversary Baptism Promotion Retirement New home A silver frame isn’t just a container. It’s a gesture that engraves the mom...

  📷 Click the photo. See the 925. Gift the truth. 🖼️ It’s Not Just a Frame. It’s a Statement. Some frames hold. Others speak . The hammered 925 solid silver frame by SEC OF FLORENCE doesn’t just display a photo. It declares identity. Choice. Value. “When I saw the engraved 925 hallmark, I knew it wasn’t just a gift. It was a signature.” “The printed ‘925’ card says nothing. The engraved metal says everything.” 🔍 What Makes This Frame Unique 925 solid silver → certified, weighty, timeless Hammered texture → every reflection is unique, every strike is handcrafted ★1174 FI hallmark → official, registered, traceable Wooden backing → natural elegance, warmth, stability Every detail is designed to last, speak, and stand out . 🎯 Who Is It For? For those who refuse to blend in with printed imitations For those who give gifts that leave a mark , not just an impression For those who believe truth can be touched “I gave this frame for an anniversary. It wasn’t just appreciated....

  📷 Click the photo. See the 925. Gift the truth. 🖼️ It’s Not Just a Frame. It’s a Statement. Some frames hold. Others speak . The hammered 925 solid silver frame by SEC OF FLORENCE doesn’t just display a photo. It declares identity. Choice. Value. “When I saw the engraved 925 hallmark, I knew it wasn’t just a gift. It was a signature.” “The printed ‘925’ card says nothing. The engraved metal says everything.” 🔍 What Makes This Frame Unique 925 solid silver → certified, weighty, timeless Hammered texture → every reflection is unique, every strike is handcrafted ★1174 FI hallmark → official, registered, traceable Wooden backing → natural elegance, warmth, stability Every detail is designed to last, speak, and stand out . 🎯 Who Is It For? For those who refuse to blend in with printed imitations For those who give gifts that leave a mark , not just an impression For those who believe truth can be touched “I gave this frame for an anniversary. It wasn’t just appreciated....

  🌍 From Florence to the World. With the Hallmark as a Passport. SEC OF FLORENCE was born in the heart of Tuscany. And made a bold decision: to leave physical shops behind and sell exclusively online. Why? Because in stores, our frames were misunderstood, mixed with inferior products, and dismissed for their price , their authenticity overlooked. Today, customers buy directly: From our official websites: .co.uk , .com , .de , .fr , .es On global marketplaces: Amazon, Etsy, eBay ✅ With engraved hallmarks ✅ With official certification ✅ Without misleading marketing 🔐 The Secret? A Registered, Engraved Code Every SEC OF FLORENCE frame carries two hallmarks: 925 → certified solid silver ★1174 FI → registered maker: SEC OF FLORENCE, Florence “When I saw ★1174 FI on the back of the frame… I realised it wasn’t just a number. It was a signature.” “The printed ‘925’ card seemed enough. Then I touched yours. And felt the difference.” 📦 How We Conquer International Markets It’...

  🌍 From Florence to the World. With the Hallmark as a Passport. SEC OF FLORENCE was born in the heart of Tuscany. And made a bold decision: to leave physical stores behind and sell exclusively online. Why? Because in shops, our frames were mixed, misrepresented, and dismissed for their price , their authenticity ignored. Today, customers buy directly: From our official websites: .com , .co.uk , .de , .fr , .es On global marketplaces: Amazon, Etsy, eBay ✅ With engraved hallmarks ✅ With official certification ✅ Without misleading marketing 🔐 The Secret? A Registered, Engraved Code Every SEC OF FLORENCE frame carries two hallmarks: 925 → certified solid silver ★1174 FI → registered maker: SEC OF FLORENCE, Florence “When I saw ★1174 FI on the back of the frame… I realised it wasn’t just a number. It was a signature.” “The printed ‘925’ card seemed enough. Then I touched yours. And felt the difference.” 📦 How We Conquer Global Markets It’s not just about shipping. It’...

💬 Two Hallmarks. One Truth. In the world of silver, shining isn’t enough — you must prove it. And proof isn’t a label, a print, or a promise. It’s a hand-stamped hallmark , recognised by the State, that declares: “This is solid silver. This was made by someone who knows how.” SEC OF FLORENCE engraves two official hallmarks on every frame: 925 → indicates the silver grade: 92.5% pure ★1174 FI → identifies the maker: SEC OF FLORENCE, Florence 🧪 What the 925 Hallmark Certifies The 925 hallmark is the millesimal proof that the item is made of solid silver , not plated. It means: The metal contains 925 parts per 1000 of pure silver It complies with Italian and European standards It can be legally stamped It holds real value , not just aesthetic appeal Without an engraved 925 hallmark, there’s no certainty of the metal . Printing “925” on a card means nothing. 🏛️ What the ★1174 FI Hallmark Certifies The ★1174 FI hallmark is the official signature of SEC OF FLORENCE. Issu...

  💬 Two Hallmarks. One Truth. In the world of silver, shining isn’t enough. You have to prove it. And proof isn’t a label, a print, or a promise. It’s a hand-stamped hallmark , recognised by the State, that says: “This is solid silver. This was made by someone who knows how.” SEC OF FLORENCE engraves two official hallmarks on every frame: 925 → indicates the silver grade: 92.5% pure ★1174 FI → identifies the maker: SEC OF FLORENCE, Florence 🧪 What the 925 Hallmark Certifies The 925 hallmark is the millésimal proof that the item is made of solid silver , not plated. It means: The metal contains 925 parts out of 1000 of pure silver It complies with Italian and European regulations It can be legally stamped It has real value , not just aesthetic appeal Without an engraved 925 hallmark, there’s no certainty of the metal . Printing “925” on a card means nothing. 🏛️ What the ★1174 FI Hallmark Certifies The ★1174 FI hallmark is the official signature of SEC OF FLORENCE....

  💬 When Metal Speaks. And the Card Lies. In the world of gifts, ceremonies, and emotion, a silent battle rages. On one side, those who hand-stamp 925 silver . On the other, those who mist metal and print numbers on a card. SEC OF FLORENCE has chosen its side. The side of truth. The side of metal that weighs, shines, and endures. ⚔️ Imitations That Mislead Customers Too often we see: ❌ Frames with misted 999 silver : a superficial spray, not stampable, with no real value ❌ Cards printed with “925”: a typographic lie, with no certification These products: Have no engraved hallmark Have no official signature Have no traceability They sparkle in the shop window. But they’re worthless . 💎 The SEC OF FLORENCE Difference Every SEC frame: Is made of solid 925 silver , never plated Features a hand-stamped hallmark Bears the ★1174 FI signature , issued by the Police and Chamber of Commerce Has a noble wood backing , anti-oxidation treatment, and gift packaging Is customisable, traceab...

  💬 When Metal Speaks. And the Card Lies. In the world of gifts, ceremonies, and emotions, there’s a silent battle. On one side, those who hand-stamp 925 silver . On the other, those who mist metal and print numbers on a card. SEC OF FLORENCE has chosen its side. The side of truth. The side of metal that weighs, shines, and lasts. ⚔️ Imitations That Mislead Customers Too often we see: ❌ Frames with misted 999 silver : a superficial spray, not stampable, with no real value ❌ Cards printed with “925”: a typographic lie, with no certification These products: Have no engraved hallmark Have no official signature Have no traceability They shine in the window. But they’re worth nothing . 💎 The SEC OF FLORENCE Difference Every SEC frame: Is made of solid 925 silver , never plated Features a hand-stamped hallmark Bears the ★1174 FI signature , issued by the Police and Chamber of Commerce Has a noble wood backing , anti-oxidation treatment, and gift packaging Is customisable, traceable...

  💬 From San Frediano to the Web. Without Losing Our Soul. In 1990, SEC OF FLORENCE was born in 40 square metres of artisan truth. Today, in 2025, that truth no longer passes through shop windows. It goes straight from the workshop to the customer. We chose the direct channel . Because authenticity doesn’t need intermediaries. When you buy from us, you buy the signature in silver. No filters. ⚔️ Why We Said No to Traditional Distribution We tried. We saw our frames in displays, next to sprayed and fake products . We saw our name confused with brands that stamp nothing at all. So we made a decision: No more compromises. No more printed “925” cards. No more misted 999 silver. 📦 The Direct Choice: From Our Workshop to Your Home Today, we sell exclusively through our official website . Every frame you purchase: Is hand-stamped with 925 Bears the ★1174 FI hallmark Ships within 24/48 hours Includes gift packaging and a small surprise Comes with a certificate of authenti...

  💬 From San Frediano to the Web. Without Losing Our Soul. In 1990, SEC OF FLORENCE was born in 40 square feet of artisan truth. Today, in 2025, that truth no longer passes through stores. It goes straight from the workshop to the customer. We chose the direct channel . Because authenticity doesn’t need intermediaries. When you buy from us, you buy the signature in silver. No filters. ⚔️ Why We Said No to Traditional Distribution We tried. We saw our frames in shop windows, next to sprayed and fake products . We saw our name confused with brands that stamp nothing at all. So we made a decision: No more compromises. No more printed “925” cards. No more misted 999 silver. 📦 The Direct Choice: From Our Workshop to Your Home Today, we sell exclusively through our official website . Every frame you purchase: Is hand-stamped with 925 Bears the ★1174 FI hallmark Ships within 24/48 hours Includes gift packaging and a small surprise Comes with a certificate of authenticity...

  💬 Where truth in metal was born In 1990, in the heart of San Frediano , SEC OF FLORENCE was born. A workshop of just 40 square metres , three founders, one clear vision: To create solid 925 silver frames , hand-stamped, built to last and speak to the heart. San Frediano isn’t just a district. It’s Florence’s artisan soul , where every object tells a story and every signature carries meaning. ⚔️ The bold choice: saying no to imitations Even back then, the market was flooded with shortcuts: ❌ Sprayed 999 silver: a misted layer, not stampable, no real value ❌ Printed “925” labels: typographic lies, no actual proof SEC OF FLORENCE chose the harder path. But also the truest: Every frame is hand-stamped with 925 Every piece bears the ★1174 FI hallmark , issued by the Police and Chamber of Commerce 💎 The first 40m²: where excellence began In that small space, Paolo Ermini, Massimo Spinelli and Stefano Cherici began crafting: Frames in solid 925 silver , never plated Pieces ha...

  💬 Where truth in metal was born In 1990, in the heart of San Frediano , SEC OF FLORENCE was born. A workshop of just 40 square feet , three founders, one clear vision: To create solid 925 silver frames , hand-stamped, built to last and speak to the heart. San Frediano isn’t just a neighborhood. It’s Florence’s artisan soul , where every object has a story and every signature has meaning. ⚔️ The bold choice: saying no to imitations Even back then, the market was flooded with shortcuts: ❌ Sprayed 999 silver: a thin misting of metal, not stampable, no real value ❌ Printed “925” cards: typographic lies, no actual proof SEC OF FLORENCE chose the harder path. But also the truest: Every frame is hand-stamped with 925 Every piece bears the ★1174 FI hallmark , issued by the Police and Chamber of Commerce 💎 The first 40 square feet: where excellence began In that small space, Paolo Ermini, Massimo Spinelli, and Stefano Cherici began crafting: Frames in solid 925 silver , never p...

  💬 When Beauty Becomes Truth This frame isn’t just beautiful. It’s a statement engraved in metal . The 925 hallmark = official title of solid sterling silver The ★1174 FI hallmark = certified producer: SEC OF FLORENCE No printing. No coating. Just sculpted, signed, and authentic craftsmanship. ⚠️ The Truth About 999 Silver Let’s be clear: when we refer to “999 silver,” we’re not talking about legitimate pure silver. We’re exposing an industrial technique that applies less than 1 gram of 999 silver as a surface coating — often via PVD technology. This glossy layer: Cannot be stamped Is not traceable Has no real value 👉 It’s a legalised illusion that dazzles… but doesn’t last. 🧻 The “925” Label Trick Many sellers include a printed label stating “925 Silver.” But if the metal doesn’t bear a hand-stamped hallmark , the item isn’t silver. It’s an empty promise. A label can say anything. But only the metal can prove it. 🧠 The Hallmarks: Proof That Cannot Be Faked...

  💬 When Beauty Is Also Truth This frame isn’t just beautiful. It’s a statement carved into metal . The 925 hallmark = official title of solid sterling silver The ★1174 FI hallmark = certified maker: SEC OF FLORENCE No printing. No coating. Just engraved, signed, and authentic craftsmanship. ⚠️ The Truth About 999 Silver Let’s be clear: when we say “999 silver,” we’re not referring to legitimate pure silver. We’re talking about an industrial technique that applies less than 1 gram of 999 silver as a surface coating — often using PVD technology. This glossy layer: Cannot be hallmarked Is not traceable Has no real value 👉 It’s a legalized illusion that shines… but doesn’t last. 🧻 The “925” Label Trick Many sellers include a printed label that says “925 Silver.” But if the metal doesn’t have a hand-stamped hallmark , the item isn’t silver. It’s an empty promise. A label can say anything. But only the metal can prove it. 🧠 The Hallmarks: Proof That Can’t Be Fake...