"SEC OF FLORENCE" magazine

  📸  It’s not just silver. It’s Florentine craftsmanship . Click the image to explore our full collections 👉 www.secofflorence.co.uk ⚠️  Warning: Not Everything That Glitters Is Silver In the world of home décor and jewellery, appearances can be deceiving. Coatings and vague labels often mislead buyers into thinking they’re purchasing real silver. But when it comes to value, authenticity, and respect for the customer, one thing matters: the hand-stamped 925 hallmark . 🔍  PVD 999 Silver : A Gleaming Illusion PVD ( Physical Vapour Deposition ) 999 silver is not a solid alloy—it’s a microscopic layer of pure silver applied to the surface of an object. • Contains less than 1 gram of silver • No intrinsic value • No hallmark • Not legally recognised as “silver” under UK regulations In short: it’s a silver-coated item , not a silver item. Yet it’s often marketed as genuine. Legal? Perhaps. Ethical? That’s up to you. 💎  Sterling Silver 925 : The Real Deal Sterling silver ...

  📸  It’s not just silver. It’s Florence craftsmanship. Click the image to explore our full collections  👉 www.secofflorence.com ⚠️  Buyer Beware: Not All That Shines Is Silver In the jewelry and home décor world, confusion runs rampant. Coatings and misleading labels blur the line between real silver and imitation. But when it comes to value, authenticity, and respect for the buyer, one thing matters: the hand-stamped 925 hallmark . 🔍  PVD 999 Silver: A Shiny Illusion PVD (Physical Vapor Deposition) 999 silver is not a solid metal—it’s a microscopic layer of pure silver vaporized onto a surface. • Usually less than 1 gram of silver • No intrinsic value • No hallmark • Not legally recognized as “silver” in the U.S. Bottom line: it’s a silver-coated item , not a silver item. Yet many sellers market it as genuine. Legal? Maybe. Ethical? You decide. 💎  Sterling Silver 925: The Real Deal Sterling silver is an alloy made of 92.5% pure silver and 7.5% other metals ...

  📸 It’s not just a frame. It’s a choice for truth. Don’t fall for PVD. Demand the hallmark. Click the photo to learn more. Explore all SEC OF FLORENCE collections 👉 www.secofflorence.co.uk 💭 Not everything that sparkles is silver. And not all silver is worth its shine. In the world of photo frames, appearances can be misleading. Far too often, what’s marketed as “silver” is merely a shiny disguise. The first offender? PVD Silver 999 — a technique that deposits less than a gram of pure silver onto a surface, giving the illusion of value. But the actual worth? Virtually none. The second deception is subtler: cards marked “Sterling Silver 925.” They appear reassuring, but if you inspect the metal closely… there’s no hand-stamped 925 hallmark. And without that mark, there’s no truth. Just clever branding. 👉 Have you ever bought a “silver” frame only to realise it was just a well-crafted illusion? Share your experience in the comments. 🔐  Why SEC OF FLORENCE Is Different ✔️ Sol...

  📸 It’s not just a frame. It’s a choice for truth. Don’t fall for PVD. Demand the hallmark. Click the photo to learn more. Explore all SEC OF FLORENCE collections 👉 www.secofflorence.com 💭 Not everything that glitters is silver. And not all silver is worth its shine. In the world of picture frames, appearances deceive. Too often, what’s sold as “silver” is just a shiny disguise. The first culprit? PVD Silver 999 — a technique that deposits less than a gram of pure silver onto a surface, making it look valuable. But the actual worth? Virtually zero. The second trick is more subtle: cards labeled “Sterling Silver 925.” They seem like a guarantee, but look closely at the metal… there’s no hand-stamped 925 hallmark. And without that mark, there’s no truth. Just marketing. 👉 Have you ever bought a “silver” frame only to find out it was just a pretty illusion? Share your story in the comments. 🔐  Why SEC OF FLORENCE Stands Apart ✔️ Solid 925 sterling silver with legal engraving ...

 Today, everything looks like silver — but not everything is. In a market full of plated finishes, vague labels and well-presented imitations, recognising a genuine 925 silver frame has become an act of awareness. That’s why SEC OF FLORENCE is here to explain, clearly and simply, how to tell the real from the fake . 🔍 1. Check the hallmark Every solid silver item sold in the UK (and across Europe) must legally bear an official hallmark. In our case: ★1174 FI This code guarantees: Silver purity (925/1000) Traceability of the maker Legal responsibility of the brand ❌ No hallmark? It’s not silver. ❌ Printed on paper? It’s not a guarantee. 🧪 2. Be wary of vague descriptions Phrases like: “Silver-plated” “Silver effect” “Silver finish” …are warning signs. Only the term “925 silver” with a stamped hallmark on the metal ensures authenticity. 🖐 3. Feel it, observe it, listen to it A genuine silver frame: Has a noticeable weight Isn’t overly shiny — it has natural, soft reflec...

 Today, everything looks like silver — but not everything is. In a market full of anodized coatings, vague labels, and well-packaged imitations, recognizing a genuine 925 sterling silver frame has become an act of awareness. That’s why SEC OF FLORENCE is here to explain, clearly and simply, how to tell the real from the fake . 🔍 1. Look for the hallmark Every solid silver item sold in the U.S. and Europe must legally display an official hallmark. In our case: ★1174 FI This code guarantees: Silver purity (925/1000) Traceability of the maker Legal responsibility of the brand ❌ If there’s no hallmark, it’s not silver. ❌ If it’s only printed on paper, it’s not a guarantee. 🧪 2. Beware of vague labels Phrases like: “Silver-plated” “Silver effect” “Silver finish” …are red flags. Only the term “925 sterling silver” with a stamped hallmark on the metal means it’s real. 🖐 3. Touch it, observe it, listen to it A real silver frame: Has a noticeable weight Isn’t overly shiny — it...