"SEC OF FLORENCE" magazine

  It’s not just a frame. It’s science, truth, and respect. Don’t fall for PVD . Demand the hallmark . Click the photo to explore the collection. Find yours at 👉 www.secofflorence.co.uk 🧪  Silver and Science : Why 925 Is the Only Standard That Truly Matters It’s not just about aesthetics. It’s chemistry. It’s legal. It’s a matter of respect. Silver is a noble metal that has accompanied humanity through its most meaningful moments for millennia. But today, with imitations and shortcuts everywhere, clarity is essential. 🔍  What Is 925 Silver ? It’s an alloy made of 92.5% pure silver and 7.5% other metals, typically copper. This ratio ensures durability, strength, and a lasting shine. But be careful: if it’s not stamped, it’s not silver. A “925” card means nothing without a hallmark engraved directly into the metal. 🧯  The Silent Impostor: PVD Silver 999 PVD is a surface coating that mimics silver. It shines at first, but quickly fades. It’s not engraved, not registere...

  It’s not just a frame. It’s science, truth, and respect. Don’t fall for PVD . Demand the hallmark . Click the photo to explore the collection. Find yours at 👉 www.secofflorence.com 🧪  Silver and Science: Why 925 Is the Only One That Truly Matters It’s not just about looks. It’s chemistry. It’s law. It’s respect. When we talk about silver, we’re talking about a noble metal that has marked humanity’s most meaningful moments for centuries. But today, with imitations and shortcuts everywhere, clarity is essential. 🔍  What Is 925 Silver ? It’s an alloy made of 92.5% pure silver and 7.5% other metals, usually copper . This ratio ensures durability, strength, and a shine that stands the test of time. But beware: if it’s not stamped, it’s not silver. A “925” card means nothing without a hallmark engraved in the metal itself. 🧯  The Silent Impostor: PVD Silver 999 PVD is a surface coating that mimics silver. It shines at first, but fades quickly. It’s not engraved, not reg...

  It’s not just a frame. It’s a universal language. Don’t fall for PVD. Demand the hallmark. Click the photo to view the collection. Find yours at 👉 www.secofflorence.co.uk 🧠  The Invisible Power of Silver: Why It Has Captivated Us for Millennia Silver has a quiet power that speaks to us. The Egyptians used it to honour their gods. The Greeks associated it with the moon. The Romans offered it as a mark of respect. Today, we choose it to celebrate moments we want to preserve forever. But not everything that glitters is silver. True silver is solid 925 sterling , hand-stamped. It doesn’t come with a printed “925” card. It comes with a hallmark that speaks for itself . It doesn’t pretend to be PVD Silver 999 . It doesn’t imitate. It is. 🔍  What Is PVD Silver 999? A surface coating that mimics silver. It shines at first, but fades over time. Those who use it cut corners. Those who avoid it honour craftsmanship. 🛡️  SEC OF FLORENCE : Where Silver Means Truth Each frame is c...

  It’s not just a frame. It’s a universal language. Don’t fall for PVD . Demand the hallmark . Click the photo to view the collection. Find yours at 👉 www.secofflorence.com 🧠  The Invisible Power of Silver: Why It Has Captivated Us for Millennia There’s something about silver that speaks to us—even in silence. The Egyptians used it to honor their gods. The Greeks linked it to the moon. The Romans gifted it to those they respected. Today, we choose it to celebrate moments we want to preserve forever. But not everything that shines is silver. Real silver is solid 925 sterling , hand-stamped. It doesn’t come with a printed “925” card. It comes with a hallmark that speaks for itself . It doesn’t pretend to be PVD Silver 999. It doesn’t fake. It is. 🔍  What Is PVD Silver 999? A surface coating that imitates silver. It shines at first, but wears off over time. Those who use it cut corners. Those who avoid it show respect. 🛡️  SEC OF FLORENCE : Where Silver Means Truth Each f...

  💬 When Metal Speaks. And the Card Lies. In the world of gifts, ceremonies, and emotion, a silent battle rages. On one side, those who hand-stamp 925 silver . On the other, those who mist metal and print numbers on a card. SEC OF FLORENCE has chosen its side. The side of truth. The side of metal that weighs, shines, and endures. ⚔️ Imitations That Mislead Customers Too often we see: ❌ Frames with misted 999 silver : a superficial spray, not stampable, with no real value ❌ Cards printed with “925”: a typographic lie, with no certification These products: Have no engraved hallmark Have no official signature Have no traceability They sparkle in the shop window. But they’re worthless . 💎 The SEC OF FLORENCE Difference Every SEC frame: Is made of solid 925 silver , never plated Features a hand-stamped hallmark Bears the ★1174 FI signature , issued by the Police and Chamber of Commerce Has a noble wood backing , anti-oxidation treatment, and gift packaging Is customisable, traceab...

  💬 When Metal Speaks. And the Card Lies. In the world of gifts, ceremonies, and emotions, there’s a silent battle. On one side, those who hand-stamp 925 silver . On the other, those who mist metal and print numbers on a card. SEC OF FLORENCE has chosen its side. The side of truth. The side of metal that weighs, shines, and lasts. ⚔️ Imitations That Mislead Customers Too often we see: ❌ Frames with misted 999 silver : a superficial spray, not stampable, with no real value ❌ Cards printed with “925”: a typographic lie, with no certification These products: Have no engraved hallmark Have no official signature Have no traceability They shine in the window. But they’re worth nothing . 💎 The SEC OF FLORENCE Difference Every SEC frame: Is made of solid 925 silver , never plated Features a hand-stamped hallmark Bears the ★1174 FI signature , issued by the Police and Chamber of Commerce Has a noble wood backing , anti-oxidation treatment, and gift packaging Is customisable, traceable...

  💬 From San Frediano to the Web. Without Losing Our Soul. In 1990, SEC OF FLORENCE was born in 40 square metres of artisan truth. Today, in 2025, that truth no longer passes through shop windows. It goes straight from the workshop to the customer. We chose the direct channel . Because authenticity doesn’t need intermediaries. When you buy from us, you buy the signature in silver. No filters. ⚔️ Why We Said No to Traditional Distribution We tried. We saw our frames in displays, next to sprayed and fake products . We saw our name confused with brands that stamp nothing at all. So we made a decision: No more compromises. No more printed “925” cards. No more misted 999 silver. 📦 The Direct Choice: From Our Workshop to Your Home Today, we sell exclusively through our official website . Every frame you purchase: Is hand-stamped with 925 Bears the ★1174 FI hallmark Ships within 24/48 hours Includes gift packaging and a small surprise Comes with a certificate of authenti...

  💬 From San Frediano to the Web. Without Losing Our Soul. In 1990, SEC OF FLORENCE was born in 40 square feet of artisan truth. Today, in 2025, that truth no longer passes through stores. It goes straight from the workshop to the customer. We chose the direct channel . Because authenticity doesn’t need intermediaries. When you buy from us, you buy the signature in silver. No filters. ⚔️ Why We Said No to Traditional Distribution We tried. We saw our frames in shop windows, next to sprayed and fake products . We saw our name confused with brands that stamp nothing at all. So we made a decision: No more compromises. No more printed “925” cards. No more misted 999 silver. 📦 The Direct Choice: From Our Workshop to Your Home Today, we sell exclusively through our official website . Every frame you purchase: Is hand-stamped with 925 Bears the ★1174 FI hallmark Ships within 24/48 hours Includes gift packaging and a small surprise Comes with a certificate of authenticity...

  💬 Where truth in metal was born In 1990, in the heart of San Frediano , SEC OF FLORENCE was born. A workshop of just 40 square metres , three founders, one clear vision: To create solid 925 silver frames , hand-stamped, built to last and speak to the heart. San Frediano isn’t just a district. It’s Florence’s artisan soul , where every object tells a story and every signature carries meaning. ⚔️ The bold choice: saying no to imitations Even back then, the market was flooded with shortcuts: ❌ Sprayed 999 silver: a misted layer, not stampable, no real value ❌ Printed “925” labels: typographic lies, no actual proof SEC OF FLORENCE chose the harder path. But also the truest: Every frame is hand-stamped with 925 Every piece bears the ★1174 FI hallmark , issued by the Police and Chamber of Commerce 💎 The first 40m²: where excellence began In that small space, Paolo Ermini, Massimo Spinelli and Stefano Cherici began crafting: Frames in solid 925 silver , never plated Pieces ha...

  💬 Where truth in metal was born In 1990, in the heart of San Frediano , SEC OF FLORENCE was born. A workshop of just 40 square feet , three founders, one clear vision: To create solid 925 silver frames , hand-stamped, built to last and speak to the heart. San Frediano isn’t just a neighborhood. It’s Florence’s artisan soul , where every object has a story and every signature has meaning. ⚔️ The bold choice: saying no to imitations Even back then, the market was flooded with shortcuts: ❌ Sprayed 999 silver: a thin misting of metal, not stampable, no real value ❌ Printed “925” cards: typographic lies, no actual proof SEC OF FLORENCE chose the harder path. But also the truest: Every frame is hand-stamped with 925 Every piece bears the ★1174 FI hallmark , issued by the Police and Chamber of Commerce 💎 The first 40 square feet: where excellence began In that small space, Paolo Ermini, Massimo Spinelli, and Stefano Cherici began crafting: Frames in solid 925 silver , never p...

  💬 When Beauty Becomes Truth This frame isn’t just beautiful. It’s a statement engraved in metal . The 925 hallmark = official title of solid sterling silver The ★1174 FI hallmark = certified producer: SEC OF FLORENCE No printing. No coating. Just sculpted, signed, and authentic craftsmanship. ⚠️ The Truth About 999 Silver Let’s be clear: when we refer to “999 silver,” we’re not talking about legitimate pure silver. We’re exposing an industrial technique that applies less than 1 gram of 999 silver as a surface coating — often via PVD technology. This glossy layer: Cannot be stamped Is not traceable Has no real value 👉 It’s a legalised illusion that dazzles… but doesn’t last. 🧻 The “925” Label Trick Many sellers include a printed label stating “925 Silver.” But if the metal doesn’t bear a hand-stamped hallmark , the item isn’t silver. It’s an empty promise. A label can say anything. But only the metal can prove it. 🧠 The Hallmarks: Proof That Cannot Be Faked...

  💬 When Beauty Is Also Truth This frame isn’t just beautiful. It’s a statement carved into metal . The 925 hallmark = official title of solid sterling silver The ★1174 FI hallmark = certified maker: SEC OF FLORENCE No printing. No coating. Just engraved, signed, and authentic craftsmanship. ⚠️ The Truth About 999 Silver Let’s be clear: when we say “999 silver,” we’re not referring to legitimate pure silver. We’re talking about an industrial technique that applies less than 1 gram of 999 silver as a surface coating — often using PVD technology. This glossy layer: Cannot be hallmarked Is not traceable Has no real value 👉 It’s a legalized illusion that shines… but doesn’t last. 🧻 The “925” Label Trick Many sellers include a printed label that says “925 Silver.” But if the metal doesn’t have a hand-stamped hallmark , the item isn’t silver. It’s an empty promise. A label can say anything. But only the metal can prove it. 🧠 The Hallmarks: Proof That Can’t Be Fake...