"SEC OF FLORENCE" magazine

  It’s not just silver. It’s Florence in your home. Tap the image to explore the full collection  👉 www.secofflorence.com 💭 Luxury doesn’t shout. It whispers with elegance. Sterling silver 925 isn’t just a precious metal—it’s a lifestyle choice. A quiet signature of taste that transforms any corner into something extraordinary. SEC OF FLORENCE ’s solid silver frames don’t just decorate—they tell stories. 📐  Interior Design: The Detail That Defines the Space In a world of mass-produced décor, handcrafted detail stands out. ✔️ Made from solid 925 sterling silver, hallmarked ★1174 FI ✔️ Handcrafted in Florence by expert silversmiths ✔️ Dark wood backing adds contrast and depth ✔️ Anti-tarnish finish ensures lasting brilliance ✔️ Available in multiple sizes and customizable styles 📣 It’s not just a frame. It’s a daily gesture of beauty. 💬 Which corner of your home deserves a touch of silver? 💬 Can a single object change the mood of a room? 🎨  Art Meets Function: The ...

📸 It’s not just an object. It’s a story that continues. Click the image to explore SEC OF FLORENCE collections 👉 www.secofflorence.com 💭 Art isn’t taught. It’s passed on. San Frediano, Florence —a neighborhood steeped in craftsmanship. It’s where Paolo Ermini was born in 1965, and where his vision took shape: turning sterling silver into emotion. After studying at Florence’s Institute of Art , Paolo didn’t just learn—he absorbed. He lived figurative art, form, and gesture. Inspired by legendary goldsmiths like Carl Fabergé and Benvenuto Cellini , he fell in love with the expressive power of metalwork. At 16, he exhibited ink drawings. At 25, he co-founded SEC OF FLORENCE with Massimo Spinelli and Stefano Cherici . Their initials became the brand. Their workshop in Florence’s historic center became a destination for those seeking objects that don’t just shine—they speak. 🔐 Why Paolo Is a True Artist ✔️ He designs, prototypes, experiments, and refines ✔️ Each piece begins with an...

  📸 It’s more than a frame. It’s a piece of history. Tap the image to explore all SEC OF FLORENCE collections 👉 www.secofflorence.com 💭 Every great story starts in a humble place. In 1990, inside a 430-square-foot garage in Florence’s San Frediano district, three artisans—Paolo, Massimo, and Stefano—set out to turn their dream into reality. After years of experience in a historic Florentine silversmith company, they founded SEC OF FLORENCE , driven by a passion for authenticity and timeless beauty. 📈  Growth and Vision In just a few years, their handcrafted 925 sterling silver frames gained popularity across Florence, then Italy, and eventually the world. Today, over 30 years later, SEC OF FLORENCE is the global leader in online sales of solid 925 silver frames , built on a clear philosophy: ✔️ 100% Made in Italy ✔️ Sold exclusively online ✔️ Accessible luxury with direct customer connection 🔍  What Makes SEC OF FLORENCE Unique? • Solid 925 sterling silver with hand-engr...

📸 CLICK THE PHOTO TO LEARN MORE. Some frames shine. Others protect what truly shines inside. 👉 www.secofflorence.com 💭 True elegance isn’t loud. It’s recognized. In a market full of dazzling claims, SEC OF FLORENCE stands for the real thing. Because a frame isn’t just decoration—it’s respect for what it holds. 🔍 PVD 999 Silver: A Shiny Illusion PVD (Physical Vapor Deposition) applies less than 1g of pure 999 silver on generic materials. It may look luxe, but lacks real value. 📌 A frame coated in PVD 999 is not silver. It’s a shiny disguise. This technique often gets passed off as authentic silver—legal, yes, but misleading. 📦 “925” Labels Without Hallmarks: Printed Lies Another common trick: inserting a printed card that says “925 Silver” without a hallmark engraved on the metal itself. Real 925 sterling silver is stamped with an official mark. No stamp, no silver. ❌ Printed claims mean nothing. The hallmark is proof. 🛡️ SEC OF FLORENCE: Silver You Can Trust ...

 Some objects don’t just decorate. Some objects tell a story . A sterling silver frame by SEC OF FLORENCE isn’t just a decorative detail — it’s a fragment of memory , a silent guardian of emotion . 🖼 When a picture is worth more than a thousand words A photo can hold: The smile of an unforgettable day The gaze of someone no longer here A child’s first embrace A moment that changed everything And the frame that holds it can’t be ordinary. It must be authentic , noble , timeless . It must be worthy of the memory . 💎 Silver as a meaningful choice Choosing a frame made of solid 925 sterling silver means: Honoring what you want to remember Choosing a material that stands the test of time Owning an object that doesn’t age — it gains value Every SEC OF FLORENCE frame is: Hand-finished Hallmarked with ★1174 FI Protected with anti-tarnish treatment Entirely crafted in Florence 🎁 A gift that speaks A sterling silver frame is the perfect gift for: A wedding An anniversary A bir...