The Truth About “Handmade” No One Ever Told You: How to Spot Genuine Craftsmanship vs Clever Marketing
It’s not just a frame. It’s a choice rooted in truth. Say no to PVD . Demand the hallmark . Click the photo to learn more. Explore all SEC OF FLORENCE collections 👉 www.secofflorence.co.uk 💬 The Truth About “ Handmade ” No One Ever Told You “Handmade.” A magic word—used everywhere. But what does it really mean? Many brands use it as emotional decoration, a marketing label. Yet behind the promise often lies an uncomfortable truth: the object isn’t handmade. It’s just sold as if it were. In the heart of Florence , SEC OF FLORENCE works differently. Here, “handmade” isn’t a slogan. It’s a process. A responsibility. Every frame is shaped by real hands, precise gestures, and subtle imperfections that cannot be mass-produced. Each ★ 1174 FI hallmark is manually stamped under legal supervision. It’s not printed. It’s not lasered. It’s a human signature. 🔍 Industrial Marketing and Its Shortcuts • PVD Silver 999 is merely a surface coating: shiny, but without real value • “ ...