The Truth About “Handmade” No One Ever Told You: How to Spot Genuine Craftsmanship vs Clever Marketing

 

It’s not just a frame. It’s a choice rooted in truth. Say no to PVD. Demand the hallmark. Click the photo to learn more. Explore all SEC OF FLORENCE collections 👉

💬 The Truth About “Handmade” No One Ever Told You “Handmade.” A magic word—used everywhere. But what does it really mean? Many brands use it as emotional decoration, a marketing label. Yet behind the promise often lies an uncomfortable truth: the object isn’t handmade. It’s just sold as if it were.

In the heart of Florence, SEC OF FLORENCE works differently. Here, “handmade” isn’t a slogan. It’s a process. A responsibility. Every frame is shaped by real hands, precise gestures, and subtle imperfections that cannot be mass-produced. Each ★1174 FI hallmark is manually stamped under legal supervision. It’s not printed. It’s not lasered. It’s a human signature.

🔍 Industrial Marketing and Its Shortcuts • PVD Silver 999 is merely a surface coating: shiny, but without real value • “925” or “999” cards without a hallmark are visual shortcuts—they promise, but don’t certify • Without a hand-stamped hallmark, it’s not silver. It’s imitation

🛠️ SEC OF FLORENCE: Where Craftsmanship Means Truth • Every frame is made in Florence using Italian materials and expert hands • The design is minimalist, yet every detail is unique • The dark wood back adds depth and stability • Anti-tarnish finish protects the shine over time • Each piece is customisable: engraving, gift packaging, special formats

📣 Join the Conversation Have you ever bought something “handmade”… only to realise it wasn’t? Have you ever touched an object and felt the presence of a real hand behind it? Share your story in the comments. The most heartfelt ones will be featured on our blog and rewarded with an exclusive discount code.