"SEC OF FLORENCE" magazine

  📸 From a garage in San Frediano to the heart of the world. Beauty, born of courage, always finds its way. 👉 www.secofflorence.co.uk 🛠️ Where Excellence Was Born: 40m² of Courage In the heart of San Frediano, a historic district of Florence where craftsmanship thrived behind every door, three young men dared to dream big. Paolo, Massimo, and Stefano: Trained in a renowned Florentine silversmith company Driven by passion, skill, and vision Founded a small 40m² workshop in 1990 In a neighbourhood steeped in artisanal tradition What they created wasn’t just a company. It was a pact with authentic beauty. 📈 The Evolution of an Artisan Brand In just a few years, SEC OF FLORENCE conquered: The local market, thanks to its recognised quality National trust, through innovative ideas The global sector, with a unique style and Florentine soul Craftsmanship wasn’t abandoned. It was reimagined. 👉 Production remains manual, enhanced by modern processes 👉 Products are designed to ...

  📸 D’un garage à San Frediano au cœur du monde. La beauté, née du courage, trouve toujours son chemin. 👉 www.secofflorence.fr 🛠️ Là où l’excellence est née : 40m² de courage Au cœur de San Frediano, quartier historique de Florence où l’artisanat battait son plein, trois jeunes hommes ont osé rêver grand. Paolo, Massimo et Stefano : Formés dans une entreprise florentine réputée de joaillerie Animés par la passion, le talent et une vision claire Fondent en 1990 un petit atelier de 40m² Dans un quartier où chaque porte cachait un métier Ce qu’ils ont créé n’est pas qu’une entreprise. C’est un pacte avec la beauté authentique. 📈 L’évolution d’une marque artisanale En quelques années, SEC OF FLORENCE conquiert : Le marché local, grâce à une qualité reconnue La confiance nationale, par des idées innovantes Le secteur mondial, avec un style unique et une âme florentine L’artisanat n’a pas été abandonné. Il a été réinventé. 👉 La production reste manuelle, avec des processus mo...

  📸 From a garage in San Frediano to the heart of the world. Beauty, when born of courage, always finds its way. 👉 www.secofflorence.com 🛠️ Where Excellence Was Born: 40m² of Courage In the heart of San Frediano, a historic Florentine neighborhood where craftsmanship thrived behind every door, three young men dared to dream big. Paolo, Massimo, and Stefano: Trained in a renowned Florentine silversmith company Driven by passion, skill, and vision Founded a small 40m² workshop in 1990 In a district where every doorway hid a craft What they created wasn’t just a company. It was a pact with authentic beauty. 📈 The Evolution of an Artisan Brand In just a few years, SEC OF FLORENCE conquered: The local market, thanks to its recognized quality National trust, through innovative ideas The global sector, with a unique style and Florentine soul Craftsmanship wasn’t abandoned. It was reimagined. 👉 Production remains manual, enhanced by modern processes 👉 Products are designed t...