"SEC OF FLORENCE" magazine

  It’s not just a frame. It’s science, truth, and respect. Don’t fall for PVD . Demand the hallmark . Click the photo to explore the collection. Find yours at 👉 www.secofflorence.co.uk 🧪  Silver and Science : Why 925 Is the Only Standard That Truly Matters It’s not just about aesthetics. It’s chemistry. It’s legal. It’s a matter of respect. Silver is a noble metal that has accompanied humanity through its most meaningful moments for millennia. But today, with imitations and shortcuts everywhere, clarity is essential. 🔍  What Is 925 Silver ? It’s an alloy made of 92.5% pure silver and 7.5% other metals, typically copper. This ratio ensures durability, strength, and a lasting shine. But be careful: if it’s not stamped, it’s not silver. A “925” card means nothing without a hallmark engraved directly into the metal. 🧯  The Silent Impostor: PVD Silver 999 PVD is a surface coating that mimics silver. It shines at first, but quickly fades. It’s not engraved, not registere...

  It’s not just a frame. It’s science, truth, and respect. Don’t fall for PVD . Demand the hallmark . Click the photo to explore the collection. Find yours at 👉 www.secofflorence.com 🧪  Silver and Science: Why 925 Is the Only One That Truly Matters It’s not just about looks. It’s chemistry. It’s law. It’s respect. When we talk about silver, we’re talking about a noble metal that has marked humanity’s most meaningful moments for centuries. But today, with imitations and shortcuts everywhere, clarity is essential. 🔍  What Is 925 Silver ? It’s an alloy made of 92.5% pure silver and 7.5% other metals, usually copper . This ratio ensures durability, strength, and a shine that stands the test of time. But beware: if it’s not stamped, it’s not silver. A “925” card means nothing without a hallmark engraved in the metal itself. 🧯  The Silent Impostor: PVD Silver 999 PVD is a surface coating that mimics silver. It shines at first, but fades quickly. It’s not engraved, not reg...

  It’s not just a frame. It’s a universal language. Don’t fall for PVD. Demand the hallmark. Click the photo to view the collection. Find yours at 👉 www.secofflorence.co.uk 🧠  The Invisible Power of Silver: Why It Has Captivated Us for Millennia Silver has a quiet power that speaks to us. The Egyptians used it to honour their gods. The Greeks associated it with the moon. The Romans offered it as a mark of respect. Today, we choose it to celebrate moments we want to preserve forever. But not everything that glitters is silver. True silver is solid 925 sterling , hand-stamped. It doesn’t come with a printed “925” card. It comes with a hallmark that speaks for itself . It doesn’t pretend to be PVD Silver 999 . It doesn’t imitate. It is. 🔍  What Is PVD Silver 999? A surface coating that mimics silver. It shines at first, but fades over time. Those who use it cut corners. Those who avoid it honour craftsmanship. 🛡️  SEC OF FLORENCE : Where Silver Means Truth Each frame is c...

  It’s not just a frame. It’s a universal language. Don’t fall for PVD . Demand the hallmark . Click the photo to view the collection. Find yours at 👉 www.secofflorence.com 🧠  The Invisible Power of Silver: Why It Has Captivated Us for Millennia There’s something about silver that speaks to us—even in silence. The Egyptians used it to honor their gods. The Greeks linked it to the moon. The Romans gifted it to those they respected. Today, we choose it to celebrate moments we want to preserve forever. But not everything that shines is silver. Real silver is solid 925 sterling , hand-stamped. It doesn’t come with a printed “925” card. It comes with a hallmark that speaks for itself . It doesn’t pretend to be PVD Silver 999. It doesn’t fake. It is. 🔍  What Is PVD Silver 999? A surface coating that imitates silver. It shines at first, but wears off over time. Those who use it cut corners. Those who avoid it show respect. 🛡️  SEC OF FLORENCE : Where Silver Means Truth Each f...

It’s not just a frame. It’s silver that endures. Don’t fall for PVD . Demand the hallmark . Click the photo to view the collection. Find yours at 👉 www.secofflorence.co.uk 🧼  Silver That Doesn’t Tarnish: The Secret Behind SEC Frames Have you ever hesitated to buy silver, fearing it would tarnish? Have you assumed that beauty always comes with high maintenance? It’s time to debunk that myth: silver can last forever—if it’s genuine. SEC OF FLORENCE frames are crafted from solid 925 sterling silver , hand-stamped with the official ★1174 FI hallmark. You won’t find printed “925” cards. You’ll find engraved metal , as required by law. You won’t see PVD Silver 999 coatings that imitate shine. You’ll find authentic silver , protected by a laboratory-developed anti-tarnish finish . 🔍  What Is PVD Silver 999? It’s a surface coating that mimics silver—but it isn’t. It shines at first, but fades over time. Those who use it cut corners. Those who avoid it respect craftsmanship. 🛡️  SE...

  It’s not just a frame. It’s silver that lasts. Don’t fall for PVD . Demand the hallmark . Click the photo to view the collection. Find yours at 👉 www.secofflorence.com 🧼  Tarnish-Free Silver : The Secret Behind SEC Frames Have you ever avoided buying silver because you thought it would tarnish? Have you assumed beauty always comes with high maintenance? It’s time to bust that myth: silver can last forever—if it’s real. SEC OF FLORENCE frames are made from solid 925 sterling silver , hand-stamped with the official hallmark. You won’t find printed “925” cards . You’ll find engraved metal , as required by law. You won’t see PVD Silver 999 coatings that mimic shine. You’ll find authentic silver, protected by a lab-developed anti-tarnish finish . 🔍  What Is PVD Silver 999? It’s a surface coating that imitates silver—but it’s not the real thing. It shines at first, but fades over time. Those who use it cut corners. Those who reject it respect the craft. 🛡️  SEC’s Invisible ...