"SEC OF FLORENCE" magazine

  📸  It’s not just silver. It’s Florentine craftsmanship . Click the image to explore our full collections 👉 www.secofflorence.co.uk ⚠️  Warning: Not Everything That Glitters Is Silver In the world of home décor and jewellery, appearances can be deceiving. Coatings and vague labels often mislead buyers into thinking they’re purchasing real silver. But when it comes to value, authenticity, and respect for the customer, one thing matters: the hand-stamped 925 hallmark . 🔍  PVD 999 Silver : A Gleaming Illusion PVD ( Physical Vapour Deposition ) 999 silver is not a solid alloy—it’s a microscopic layer of pure silver applied to the surface of an object. • Contains less than 1 gram of silver • No intrinsic value • No hallmark • Not legally recognised as “silver” under UK regulations In short: it’s a silver-coated item , not a silver item. Yet it’s often marketed as genuine. Legal? Perhaps. Ethical? That’s up to you. 💎  Sterling Silver 925 : The Real Deal Sterling silver ...

 In a world that’s constantly evolving, craftsmanship must evolve too. At SEC OF FLORENCE , we made a bold and intentional choice: 👉 to sell exclusively online — no physical stores, no wholesalers, no middlemen. This decision wasn’t made by chance. It was made by principle: Authenticity isn’t outsourced. It’s signed. 🛑 Why we left retailers and distributors behind Two key reasons: 1. Payment risk Over the years, we’ve experienced increasing delays, defaults, and uncertainty. Selling through third parties meant losing control over what matters most: Service quality Delivery reliability Product guarantees for our customers 2. Our vision for the future We believe the future of fine craftsmanship is digital, direct, and transparent . When someone looks for a 925 sterling silver frame , they don’t want vague promises — they want truth, traceability, and a human connection . 💎 What it means to buy directly from SEC OF FLORENCE You receive a product that’s signed, hallmark...