"SEC OF FLORENCE" magazine

  It’s not just a frame. It’s a choice rooted in truth. Say no to PVD . Demand the hallmark . Click the photo to learn more. Explore all SEC OF FLORENCE collections 👉 www.secofflorence.co.uk 💬  The Gift That Doesn’t Say “I Love You” — It Proves It Some words are repeated. Some gestures remain. In a world flooded with clichés, the real “I love you” isn’t spoken — it’s engraved. A solid 925 silver frame with a hand-stamped hallmark isn’t just an object. It’s a quiet, lasting declaration. It doesn’t seek attention. It earns it. It doesn’t promise. It proves. 🔍  Truth Is in the Silver, Not on the Card • PVD Silver 999 is merely a surface finish: shiny, but lacking substance • “ 925 ” or “ 999 ” cards without a hallmark are visual shortcuts — they mislead, not certify • The ★ 1174 FI hallmark is hand-engraved, registered and traceable — the seal of authenticity • No hallmark? Then it’s not silver. It’s imitation. 🎁  When to Give a SEC OF FLORENCE Frame • When words aren...

  📸 It’s not just a frame. It’s a choice for truth. Don’t fall for PVD. Demand the hallmark. Click the photo to learn more. Explore all SEC OF FLORENCE collections 👉 www.secofflorence.co.uk 💭 Not everything that sparkles is silver. And not all silver is worth its shine. In the world of photo frames, appearances can be misleading. Far too often, what’s marketed as “silver” is merely a shiny disguise. The first offender? PVD Silver 999 — a technique that deposits less than a gram of pure silver onto a surface, giving the illusion of value. But the actual worth? Virtually none. The second deception is subtler: cards marked “Sterling Silver 925.” They appear reassuring, but if you inspect the metal closely… there’s no hand-stamped 925 hallmark. And without that mark, there’s no truth. Just clever branding. 👉 Have you ever bought a “silver” frame only to realise it was just a well-crafted illusion? Share your experience in the comments. 🔐  Why SEC OF FLORENCE Is Different ✔️ Sol...

  📸 It’s not just a frame. It’s a choice for truth. Don’t fall for PVD. Demand the hallmark. Click the photo to learn more. Explore all SEC OF FLORENCE collections 👉 www.secofflorence.com 💭 Not everything that glitters is silver. And not all silver is worth its shine. In the world of picture frames, appearances deceive. Too often, what’s sold as “silver” is just a shiny disguise. The first culprit? PVD Silver 999 — a technique that deposits less than a gram of pure silver onto a surface, making it look valuable. But the actual worth? Virtually zero. The second trick is more subtle: cards labeled “Sterling Silver 925.” They seem like a guarantee, but look closely at the metal… there’s no hand-stamped 925 hallmark. And without that mark, there’s no truth. Just marketing. 👉 Have you ever bought a “silver” frame only to find out it was just a pretty illusion? Share your story in the comments. 🔐  Why SEC OF FLORENCE Stands Apart ✔️ Solid 925 sterling silver with legal engraving ...

  📸 CLICK TO ENLARGE. Some frames shine. Others protect what shines within.  👉 www.secofflorence.co.uk 💭 Some things don’t speak. They resonate. A frame is more than a border—it’s a threshold between what’s visible and what’s felt. This 925 sterling silver frame isn’t decoration. It’s a quiet promise. Polished, engraved, authentic. No noise. Just presence. 🔍 Why Choose Genuine Silver? ✔️ Because engraved metal tells the truth ✔️ Because the ★1174 FI hallmark is registered and traceable ✔️ Because Florentine design doesn’t follow—it leads ✔️ Because SEC OF FLORENCE has crafted with care since 1990 📦 Watch Out for Imitations A printed “925” isn’t the same as an engraved hallmark. Some sellers offer PVD SILVER 999 —a thin silver coating over base metal. It shines, yes. But it’s not silver. Marketing makes promises. Engraved metal keeps them. 🎁 When to Gift It? When It Matters. 👶 For new beginnings—births and christenings 💍 For lasting moments...

  🧪 What Is PVD 999? “PVD” stands for Physical Vapor Deposition — a process that applies less than 1 gram of pure silver (999) to the surface of an object. It’s not a silver frame. It’s a frame coated with a thin layer of silver. A shiny trick. A polished illusion. 🧻 What Does the Customer Actually Buy? ❌ Not solid silver ❌ Not a hallmarked piece ❌ Not a work of art ❌ Not real value 👉 What they receive is an anonymous base , often made of common metal, covered by a superficial film that merely imitates silver. ⚠️ Why Is It a Legalised Scam? Because sellers label it “silver 999” — and technically, they’re not lying. But they don’t disclose that it’s PVD — an invisible coating, not workable, not hallmarkable. It’s like selling a plastic frame… with a splash of silver-scented perfume. 🖼️ And Then There’s This: The SEC OF FLORENCE Frame Take a look at the frame you’ve just seen: Solid 925 silver , sculpted and hallmarked Engraved signature : “SEC OF FLORENCE – SIN...

  🧪 What Is PVD 999? “PVD” stands for Physical Vapor Deposition — a technology that applies less than 1 gram of pure silver (999) onto the surface of an object. It’s not a silver frame. It’s a frame coated with a thin silver layer. A shiny trick. A polished illusion. 🧻 What Does the Customer Actually Buy? ❌ Not solid silver ❌ Not a hallmarked piece ❌ Not a work of art ❌ Not real value 👉 What they get is an anonymous base , often made of common metal, covered by a superficial film that imitates silver. ⚠️ Why Is It a Legal Scam? Because sellers label it “silver 999” — and technically, they’re not lying. But they don’t disclose that it’s PVD — an invisible coating, not workable, not hallmarkable. It’s like selling a plastic frame… with a splash of silver-scented perfume. 🖼️ And Then There’s This: The SEC OF FLORENCE Frame Take a look at the frame you just saw: Solid 925 silver , sculpted and hallmarked Engraved signature : “SEC OF FLORENCE – SINCE 1990 – ARGENTO...