"SEC OF FLORENCE" magazine

  📸  It’s not just silver. It’s Florence craftsmanship. Click the image to explore our full collections  👉 www.secofflorence.com ⚠️  Buyer Beware: Not All That Shines Is Silver In the jewelry and home décor world, confusion runs rampant. Coatings and misleading labels blur the line between real silver and imitation. But when it comes to value, authenticity, and respect for the buyer, one thing matters: the hand-stamped 925 hallmark . 🔍  PVD 999 Silver: A Shiny Illusion PVD (Physical Vapor Deposition) 999 silver is not a solid metal—it’s a microscopic layer of pure silver vaporized onto a surface. • Usually less than 1 gram of silver • No intrinsic value • No hallmark • Not legally recognized as “silver” in the U.S. Bottom line: it’s a silver-coated item , not a silver item. Yet many sellers market it as genuine. Legal? Maybe. Ethical? You decide. 💎  Sterling Silver 925: The Real Deal Sterling silver is an alloy made of 92.5% pure silver and 7.5% other metals ...

  🧪 What Is PVD 999? “PVD” stands for Physical Vapor Deposition — a process that applies less than 1 gram of pure silver (999) to the surface of an object. It’s not a silver frame. It’s a frame coated with a thin layer of silver. A shiny trick. A polished illusion. 🧻 What Does the Customer Actually Buy? ❌ Not solid silver ❌ Not a hallmarked piece ❌ Not a work of art ❌ Not real value 👉 What they receive is an anonymous base , often made of common metal, covered by a superficial film that merely imitates silver. ⚠️ Why Is It a Legalised Scam? Because sellers label it “silver 999” — and technically, they’re not lying. But they don’t disclose that it’s PVD — an invisible coating, not workable, not hallmarkable. It’s like selling a plastic frame… with a splash of silver-scented perfume. 🖼️ And Then There’s This: The SEC OF FLORENCE Frame Take a look at the frame you’ve just seen: Solid 925 silver , sculpted and hallmarked Engraved signature : “SEC OF FLORENCE – SIN...

  🧪 What Is PVD 999? “PVD” stands for Physical Vapor Deposition — a technology that applies less than 1 gram of pure silver (999) onto the surface of an object. It’s not a silver frame. It’s a frame coated with a thin silver layer. A shiny trick. A polished illusion. 🧻 What Does the Customer Actually Buy? ❌ Not solid silver ❌ Not a hallmarked piece ❌ Not a work of art ❌ Not real value 👉 What they get is an anonymous base , often made of common metal, covered by a superficial film that imitates silver. ⚠️ Why Is It a Legal Scam? Because sellers label it “silver 999” — and technically, they’re not lying. But they don’t disclose that it’s PVD — an invisible coating, not workable, not hallmarkable. It’s like selling a plastic frame… with a splash of silver-scented perfume. 🖼️ And Then There’s This: The SEC OF FLORENCE Frame Take a look at the frame you just saw: Solid 925 silver , sculpted and hallmarked Engraved signature : “SEC OF FLORENCE – SINCE 1990 – ARGENTO...