From Artisan Roots to Global Leadership: The Florentine Story of SEC OF FLORENCE

 

📸 From a garage in San Frediano to the heart of the world. Beauty, born of courage, always finds its way. 👉

🛠️ Where Excellence Was Born: 40m² of Courage

In the heart of San Frediano, a historic district of Florence where craftsmanship thrived behind every door, three young men dared to dream big. Paolo, Massimo, and Stefano:

• Trained in a renowned Florentine silversmith company

• Driven by passion, skill, and vision

• Founded a small 40m² workshop in 1990

• In a neighbourhood steeped in artisanal tradition

What they created wasn’t just a company. It was a pact with authentic beauty.

📈 The Evolution of an Artisan Brand

In just a few years, SEC OF FLORENCE conquered:

• The local market, thanks to its recognised quality

• National trust, through innovative ideas

• The global sector, with a unique style and Florentine soul

Craftsmanship wasn’t abandoned. It was reimagined.

👉 Production remains manual, enhanced by modern processes 👉 Products are designed to be accessible and distinctive 👉 The goal: to move both the giver and the receiver

🏆 Frames That Tell a Story of Leadership

Today, SEC OF FLORENCE is:

• The world’s leading company in solid 925 silver frame sales

• A benchmark for those seeking authenticity, elegance, and heritage

• A bridge between tradition and innovation, between Florence and the world

🛒 A Clear Choice: E-Commerce as Home

SEC OF FLORENCE has chosen: ✔️ Exclusive sales through its online shops ✔️ No physical intermediaries: direct contact with customers ✔️ Transparent and accessible pricing ✔️ A personalised and curated shopping experience

💬 Silver should shine in the heart of the recipient, not just on its surface.