SEC OF FLORENCE: From a Florentine Garage to Global Leader in Sterling Silver Frames

 

📸 It’s more than a frame. It’s a piece of history. Tap the image to explore all SEC OF FLORENCE collections 👉

💭 Every great story starts in a humble place. In 1990, inside a 430-square-foot garage in Florence’s San Frediano district, three artisans—Paolo, Massimo, and Stefano—set out to turn their dream into reality. After years of experience in a historic Florentine silversmith company, they founded SEC OF FLORENCE, driven by a passion for authenticity and timeless beauty.

📈 Growth and Vision In just a few years, their handcrafted 925 sterling silver frames gained popularity across Florence, then Italy, and eventually the world. Today, over 30 years later, SEC OF FLORENCE is the global leader in online sales of solid 925 silver frames, built on a clear philosophy: ✔️ 100% Made in Italy ✔️ Sold exclusively online ✔️ Accessible luxury with direct customer connection

🔍 What Makes SEC OF FLORENCE Unique? • Solid 925 sterling silver with hand-engraved details • Official hallmark ★1174 FI • Elegant, minimalist, timeless Florentine design • Anti-tarnish finish and premium gift packaging • Custom options: engraving, sizing, personal messages

📜 Words from the Founder “My name is Paolo Ermini, and for over 30 years I’ve treated silver as an art form. Every frame we craft is designed to evoke emotion, to stand out, and to last. Silver is a living material—you have to touch it, understand it, and love it.”

🎁 When to Gift a SEC OF FLORENCE Frame 👶 Births and baptisms 💍 Anniversaries and engagements 🎓 Milestones and achievements 💔 To honor loved ones who’ve passed

📣 A Note to Our Readers Have you ever received a gift that made you feel truly special? 💬 Share your story in the comments. It might inspire someone else.