Why SEC OF FLORENCE Sells Exclusively Online – The Choice of Direct Authenticity

 In a world that’s constantly evolving, craftsmanship evolves too. SEC OF FLORENCE has made a clear and bold decision: 👉 to sell exclusively online, with no physical stores, no wholesalers, and no intermediaries.

This choice wasn’t made by chance, but by principle: Authenticity is not delegated. It is signed.

🛑 Why we left stores and wholesalers behind

Two key reasons:

1. The risk of non-payment

Over the years, we’ve seen increasing delays, defaults, and uncertainty. Selling through resellers meant losing control over what matters most:

• service quality

• reliability

• the guarantee for the final customer

2. Our vision for the future

We believe the future of craftsmanship is digital, direct, and transparent. Those looking for a solid 925 silver frame don’t want middlemen — they want truth, traceability, and human connection.

💎 What it means to buy directly from SEC OF FLORENCE

• You receive a product that is signed, hallmarked, and guaranteed

• You purchase only from our official website:

• You have direct contact with the maker, not a reseller

• Every frame is shipped from our workshop straight to your home

📦 No warehouses. No chains. Just Florence.

Each frame is:

• Made of solid 925 silver

• Hand-finished

• Protected with invisible anti-tarnish treatment

• Hallmarked with code ★1174 FI

• Carefully packaged and shipped by us

🤝 A real relationship, with no filters

Selling exclusively online allows us to:

• listen to every customer

• respond directly to every question

• tell our story without distortion

• offer fair prices, without retail markups

✨ Conclusion

We chose not to delegate. We chose not to chase the market. We chose the harder, but truer path: the direct one.

Because those who have real silver… sign it. And deliver it personally.

🔗 Explore the full collection at