PVD 999: The Coating That Pretends to Be Silver — and Betrays True Beauty

 

🧪 What Is PVD 999?

“PVD” stands for Physical Vapor Deposition — a process that applies less than 1 gram of pure silver (999) to the surface of an object.

It’s not a silver frame. It’s a frame coated with a thin layer of silver. A shiny trick. A polished illusion.

🧻 What Does the Customer Actually Buy?

• ❌ Not solid silver

• ❌ Not a hallmarked piece

• ❌ Not a work of art

• ❌ Not real value

👉 What they receive is an anonymous base, often made of common metal, covered by a superficial film that merely imitates silver.

⚠️ Why Is It a Legalised Scam?

Because sellers label it “silver 999” — and technically, they’re not lying. But they don’t disclose that it’s PVD — an invisible coating, not workable, not hallmarkable.

It’s like selling a plastic frame… with a splash of silver-scented perfume.

🖼️ And Then There’s This: The SEC OF FLORENCE Frame

Take a look at the frame you’ve just seen:

• Solid 925 silver, sculpted and hallmarked

• Engraved signature: “SEC OF FLORENCE – SINCE 1990 – ARGENTO MASSICCIO 925”

• Mahogany wood back, elegant and durable

• Refined, luminous design, reflecting light and truth

👉 This frame doesn’t pretend. Doesn’t coat. Doesn’t hide. 👉 This frame speaks. Shines. Endures.

🔍 The Comparison That Exposes the Truth

PVD 999	SEC OF FLORENCE Frame
Surface coating	Solid, sculpted metal
No hallmark	★1174 FI hallmark engraved
No signature	Authentic, visible signature
Unknown base	Certified, traceable silver
Zero value	Timeless value

🔥 Conclusion: Metal Doesn’t Lie

If it can’t be hallmarked, it can’t be trusted. If it can’t be engraved, it can’t be gifted. If it’s just coated, it’s worthless.

SEC OF FLORENCE fights these illusions every day. Every frame is made of solid 925 silver, hallmarked, signed, traceable. Every frame is a declaration of truth.

🔗 Explore the collection at

📷 See the metal. Feel the signature. 👉 Choose truth. Reject the coating.