Cardboard 999, Empty Soul – The Shiny Scam Against Real Silver

 Some dare to print “Silver 999” on a cardboard insert. And some dare to engrave real silver with truth and pride.

Welcome to the world of frames that shine… but stay silent. Because behind that gleam lies only metallic vapor, not substance.

🧪 PVD 999: The Atomic Lie

PVD (Physical Vapor Deposition) is an industrial process that deposits vaporized metal atoms onto a surface. The result? A chrome-like, shiny, seductive finish. But underneath… there’s no silver. No soul.

And yet, some manufacturers boldly:

  • Print “Silver 999” on the inner cardboard

  • Sell PVD-coated frames as if they were precious

  • Deceive unsuspecting buyers who believe they’re gifting something noble

👉 It’s like selling a bottle of water labeled “Vintage Champagne.” 👉 It’s like framing a memory… in a polished lie.

🛑 The Fake 925: When the Stamp Is Missing, Truth Is Silent

Others print “Silver 925” on the cardboard… …but don’t engrave the stamp on the metal.

And that’s even worse. Because:

  • The manually engraved 925 stamp is legally required

  • Printed cardboard has no legal or technical value

  • Without the stamp, it’s not 925 silver, just an unverifiable claim

👉 The customer buys a dream. 👉 But receives a lie that can’t be defended.

💎 SEC OF FLORENCE: 30 Years of Truth, Engraved

We weren’t born yesterday. SEC OF FLORENCE is a Florentine legacy spanning over thirty years. A legacy built on:

  • Solid 925 silver, not coated

  • Manually engraved 925 stamp, as required by law

  • ★1174 FI hallmark, identifying the maker and ensuring traceability

  • Hand-finished frames, never mass-produced

  • Respect for those who gift, remember, and love

Because beauty isn’t a surface. It’s a signature.

🔍 How to Protect Yourself

3 rules to avoid being misled:

  1. Inspect the metal, not the cardboard

  2. Look for the engraved 925 stamp, not printed claims

  3. Beware of sellers who don’t sign what they sell

✨ Conclusion

This isn’t just a battle against PVD. It’s a battle for memory, respect, and truth.

PVD has no weight. Cardboard has no voice. The engraved stamp… has history, signature, and value.

🔗 Explore the authentic collection at




📷 Every frame is a statement. Every detail, a signature. 👉 Tap the photo and choose truth.

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