Cardboard 999, Empty Soul – The Gleaming Deception Against Genuine Silver
Some dare to print “Silver 999” on a cardboard insert. Others dare to engrave truth into metal.
Welcome to the world of frames that shine… but remain silent. Because behind that gleam lies nothing but metallic vapour, not substance.
🧪 PVD 999: The Atomic Illusion
PVD (Physical Vapor Deposition) is an industrial process that deposits vapourised metal atoms onto a surface. The result? A chrome-like, shiny, seductive finish. But beneath it… no silver. No soul.
And yet, some manufacturers boldly:
Print “Silver 999” on the inner cardboard
Sell PVD-coated frames as if they were precious
Mislead unsuspecting buyers who believe they’re gifting something noble
👉 It’s like selling a bottle of water labelled “Vintage Champagne.” 👉 It’s like framing a memory… in a polished lie.
🛑 The Fake 925: When the Hallmark Is Missing, Truth Is Silent
Others print “Silver 925” on the cardboard… …but don’t engrave the hallmark on the metal.
And that’s even worse. Because:
The manually engraved 925 hallmark is legally required
Printed cardboard holds no legal or technical value
Without the hallmark, it’s not 925 silver, just an unverifiable claim
👉 The customer buys a dream. 👉 But receives a lie that cannot be defended.
💎 SEC OF FLORENCE: 30 Years of Engraved Truth
We weren’t born yesterday. SEC OF FLORENCE is a Florentine legacy spanning over thirty years. A legacy built on:
Solid 925 silver, not coated
Manually engraved 925 hallmark, as required by law
★1174 FI punch, identifying the maker and ensuring traceability
Hand-finished frames, never mass-produced
Respect for those who gift, remember, and love
Because beauty isn’t a surface. It’s a signature.
🔍 How to Protect Yourself
3 golden rules to avoid being misled:
Inspect the metal, not the cardboard
Look for the engraved 925 hallmark, not printed claims
Beware of sellers who don’t sign what they sell
✨ Conclusion
This isn’t just a battle against PVD. It’s a battle for memory, respect, and truth.
PVD has no weight. Cardboard has no voice. The engraved hallmark… has history, signature, and value.
🔗 Explore the authentic collection at
📷 Every frame is a statement. Every detail, a signature. 👉 Tap the photo and choose truth.
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