SEC OF FLORENCE: The Digital Evolution and the Direct Path. Artisan Truth That Conquers the Web.

 

💬 From San Frediano to the Web. Without Losing Our Soul.

In 1990, SEC OF FLORENCE was born in 40 square metres of artisan truth. Today, in 2025, that truth no longer passes through shop windows. It goes straight from the workshop to the customer.

We chose the direct channel. Because authenticity doesn’t need intermediaries.

When you buy from us, you buy the signature in silver. No filters.

⚔️ Why We Said No to Traditional Distribution

We tried. We saw our frames in displays, next to sprayed and fake products. We saw our name confused with brands that stamp nothing at all.

So we made a decision:

No more compromises. No more printed “925” cards. No more misted 999 silver.

📦 The Direct Choice: From Our Workshop to Your Home

Today, we sell exclusively through our official website. Every frame you purchase:

• Is hand-stamped with 925

• Bears the ★1174 FI hallmark

• Ships within 24/48 hours

• Includes gift packaging and a small surprise

• Comes with a certificate of authenticity

It’s not just a purchase. It’s a gesture of mutual trust.

💬 What Our Customers Say

“I ordered online. The frame arrived in 2 days. Heavy, real, emotional.” “Finally, a site where silver is explained—not just sold.” “I gifted SEC OF FLORENCE for an anniversary. My wife cried. And I understood the difference.” “The 925 hallmark hand-stamped… it’s like an artist’s signature. You won’t find that anywhere else.”

💎 Why Direct Is the Right Choice

• No retailer mark-ups

• No confusion with fake products

• No printed labels

• Only truth, metal, emotion

We chose to speak directly to our customers. And our customers responded.

With trust. With gratitude. With emotion.

🛍️ Conclusion: Truth Isn’t Distributed. It’s Delivered.

If it’s stamped, it’s real. If it’s sprayed, it’s fake. If it’s SEC OF FLORENCE… it’s Florence arriving at your door.

Discover the collection at

📷 Click the photo. See the 925. Gift the truth.