SEC OF FLORENCE: Born in San Frediano, 40 Square Feet of Real Silver

 

💬 Where truth in metal was born

In 1990, in the heart of San Frediano, SEC OF FLORENCE was born. A workshop of just 40 square feet, three founders, one clear vision:

To create solid 925 silver frames, hand-stamped, built to last and speak to the heart.

San Frediano isn’t just a neighborhood. It’s Florence’s artisan soul, where every object has a story and every signature has meaning.

⚔️ The bold choice: saying no to imitations

Even back then, the market was flooded with shortcuts:

• ❌ Sprayed 999 silver: a thin misting of metal, not stampable, no real value

• ❌ Printed “925” cards: typographic lies, no actual proof

SEC OF FLORENCE chose the harder path. But also the truest:

Every frame is hand-stamped with 925 Every piece bears the ★1174 FI hallmark, issued by the Police and Chamber of Commerce

💎 The first 40 square feet: where excellence began

In that small space, Paolo Ermini, Massimo Spinelli, and Stefano Cherici began crafting:

• Frames in solid 925 silver, never plated

• Pieces hand-stamped, with official hallmark

• Backing in fine wood, warm and durable

• Anti-oxidation treatment, for lasting brilliance

• Each item is customisable, traceable, eternal

It’s not just craftsmanship. It’s a Florentine signature in metal.

🎯 Today: from San Frediano to the world

SEC OF FLORENCE has grown. But it has never betrayed its roots. Every frame that leaves the workshop carries:

• The story of a true neighborhood

• The passion of three founders

• The certainty of a metal that doesn’t lie

🛍️ Conclusion: Truth isn’t printed. It’s stamped.

If it’s stamped, it’s real. If it’s sprayed, it’s fake. If it’s SEC OF FLORENCE… it’s Florence carved in silver.

Discover the collection at

📷 Click the photo. See the 925. Gift the truth.